SEO in 2018: Trends and Tactics to Use

Oct 23, 2021


Welcome to Olive Branch Business Solutions, your trusted partner in Business and Consumer Services Consulting & Analytical services. In this article, we will delve into the latest SEO trends and tactics for 2018 that can help your business outrank competitors and achieve higher visibility in search engine rankings.

Why SEO Matters in 2018

In today's digital age, having a strong online presence is crucial for businesses of all sizes. With the increasing number of internet users and the reliance on search engines to find products and services, SEO (Search Engine Optimization) has become a key factor in driving organic traffic to your website.

By implementing effective SEO strategies, you can improve your website's visibility, attract targeted traffic, and ultimately increase conversions and revenue.

The Latest SEO Trends

1. Voice Search Optimization

Voice search has gained significant popularity with the rise of voice-enabled devices such as smartphones, smart speakers, and virtual assistants. To optimize for voice search in 2018, it is essential to focus on long-tail keywords, natural language, and conversational phrases.

Consider integrating a FAQ page on your site that answers common questions related to your industry, products, or services. This can help you capture voice search queries and enhance your website's chances of appearing in voice search results.

2. Mobile-First Indexing

In response to the growing dominance of mobile browsing, search engines have started prioritizing mobile-friendly websites. Mobile-First Indexing means that the mobile version of your website is now considered the primary version for indexing and ranking purposes.

Ensure your website is mobile responsive, loads quickly, and provides a seamless user experience across different devices. Optimizing for mobile will not only improve your search engine rankings but also attract and retain mobile users, who make up a significant portion of online traffic.

3. User Experience and Page Speed

Search engines give preference to websites that offer a positive user experience and fast-loading pages. A slow website not only frustrates users but also negatively impacts your search rankings.

To enhance user experience, prioritize easy navigation, clear site structure, intuitive design, and relevant, engaging content. Compress images, enable browser caching, and minimize server response time to improve page speed.

4. Featured Snippets

Featured snippets are concise answers that appear at the top of search results, providing users with immediate information. Getting your website featured in snippets can significantly boost visibility and click-through rates.

To increase the chances of being featured, focus on answering common queries related to your industry. Structure your content using headings, bulleted lists, and clear subheadings that directly address the user's search intent.

5. Schema Markup

Schema markup provides search engines with additional information about your website, improving the way your content is displayed in search results. This can include details like business information, ratings, reviews, and event details.

By implementing schema markup, you can enhance your website's visibility, increase click-through rates, and provide users with more relevant information before they even visit your site.

Effective SEO Tactics

1. Comprehensive Keyword Research

Thorough keyword research is the foundation of any successful SEO campaign. Identify relevant, high-volume keywords that align with your business goals and target audience. Use keyword research tools to understand search volumes, competition, and user intent.

Once you have a list of keywords, strategically incorporate them in your website's content, meta tags, headings, and URLs.

2. High-Quality, Engaging Content

Content is the backbone of SEO. Creating high-quality, informative, and engaging content helps establish your expertise, build credibility, and attract organic backlinks.

Focus on producing well-researched articles, blog posts, videos, and infographics that are valuable to your target audience. Use proper formatting, headers, and bullet points to organize your content and improve readability.

3. Link Building

Building high-quality backlinks from reputable websites is crucial for SEO success. Develop a strategic link building campaign that includes guest blogging, influencer outreach, and content promotion.

Create valuable content that naturally attracts links from relevant websites. Leverage social media platforms to share and promote your content, increasing its visibility and likelihood of being linked to by others.

4. Social Media Integration

Social media signals can indirectly impact your search engine rankings. Integrating social media platforms into your SEO strategy can help increase brand awareness, drive traffic, and improve engagement.

Share your content on social media channels, encourage social sharing, and engage with your audience to build a loyal following. The more your content is shared and linked to on social media, the higher its visibility and potential for attracting organic traffic.

5. Technical SEO Optimization

Ensure your website is technically sound and optimized for search engines. Conduct regular audits to identify and fix issues such as broken links, duplicate content, and slow page speed.

Optimize your website's URL structure, meta tags, headers, and images. Create XML sitemaps and submit them to search engines for better crawling and indexing.


In the ever-evolving world of SEO, staying updated with the latest trends and implementing effective tactics is crucial for achieving higher search engine rankings. By embracing voice search optimization, mobile-first indexing, improving user experience, aiming for featured snippets, implementing schema markup, conducting comprehensive keyword research, creating high-quality content, building quality backlinks, integrating social media, and optimizing your website technically, you can position your business ahead of the competition in 2018 and beyond.

This article is brought to you by Olive Branch Business Solutions - your trusted partner for Business and Consumer Services Consulting & Analytical services.